By 1996, ‘cruelty-free’ shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of ‘cruelty-free’ or ‘animal friendly’ without the participation of animal protection groups.
In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. We are working with companies to help make shopping for animal-friendly products easier and more trustworthy.